Рассказываю, как сделать на сайте ротацию отзывов клиентов, покупателей о ваших услугах и продуктах с помощью бесплатного плагина Testimonials Widget и не только.
Для чего нужны отзывы на сайте
Продающий сайт без отзывов клиентов сейчас выглядит немного странно. Не секрет, что именно отзывы часто помогают принять окончательное решение при покупке товаров или услуг, повышают доверие. Есть много исследований на эту тему, которые доказывают положительное влияние отзывов на принятие решений о покупке. Коллеги из Hidden Marketing недавно поделились конкретными цифрами.
Как видим, отказываться от столь мощного инструмента продаж не очень разумно, мягко говоря.
Как работают отзывы
Визуально система отзывов представляет из себя форматированный список, часто в виде динамической карусели или слайдера, включающий в себя непосредственно текст отзыва, какой-то медиаконтент, информацию об авторе, иногда какие-то контакты, оценку товара, услуги.
Технически работа системы отзывов выглядит так: после приобретения товара или услуги покупателю предлагается оставить отзыв, он заполняет некую форму, отправляет продавцу, который ее модерирует: утверждает публикацию, отправляет на доработку или запрещает. После утверждения отзыв появляется на странице товара / услуги и в общем списке отзывов.
На практике такие полностью автоматизированные системы нужны редко. Крупные российские продавцы интегрируются с отзывами Яндекс Маркета, зарубежные с Гугл Ревьюс и др. Среднему сайту часто вполне достаточно простой формы обратной связи, ручной обработки и публикации отзывов.
Отзывы в Вордпресс
Разработка обычно сводится к регистрации нового типа записей (CPT) с каким-нибудь логичным названием testimonial, верстке списка, страницы отзыва и его привязке к товарам или услугам.
Напомню, регистрация новых типов записей в Вордпресс осуществляется в файле functions.php следующим образом:
// Регистрация CPT add_action("init", "create_post_type"); function create_post_type() { register_post_type("testimonial", array("public" => true, "has_archive" => true, "exclude_from_search" => false, "publicly_queryable" => true, "labels" => array("name" => "Отзывы", "singular_name" => "Отзывы", "menu_name" => "Отзывы", "all_items" => "Все отзывы"), "supports" => array("title", "editor", "thumbnail", "custom-fields", "page-attributes"),)); }
Сделать простую систему отзывов на Вордпресс можно без программирования и плагинов.
Для этого достаточно создать страницу или запись, назвать ее «Отзывы» и разрешить комментирование. Простейшая и полностью автоматизированная система отзывов готова!
В премиум-темах Вордпресс системы отзывов часто интегрированы в тему.
Например, в одной из моих любимых тем Бридж ротация отзывов реализована в виде слайдера.
Другие коммерческие плагины.
Компонент для Joomla под названием JEXTN Testimonial является одним из наиболее полезных инструментов для Joomla сайтов, который предоставит вам возможность для управления и администрирования отзывы. JEXTN Testimonial - его долго ждали. Компонент для пользователей Joomla от студии jextn.com с расширенным поиском. Это дает гибкость в глубину для использования на веб-сайте отзывов на основе Joomla. JEXTN Testimonial это долгожданный Joomla компонент, если верить нашим исследованиям. Он предоставляет широкую гибкость при использовании отзывов на Joomla сайте. Посмотрите демо в пункте "системнные требования" и Вы все поймете.
Недавно обновленные функции:
- На страницу формы Jextn Testimonial добавлено поле состояния.
- Возможность показать/скрыть дату добавления для отображаемых отзывов.
- Возможность отображения отзывов в случайном порядке.
- Настройка ссылок на страницы в админ-панели.
- Опция ограничения длинны текста и ссылка «Подробнее» для модуля JEXTN Fader Testimonial.
- Добавлена ссылка "Add Testimonial" для модулей JEXTN Fader Testimonial и JEXTN Testimonial с возможностью показать/скрыть.
- Возможность добавить несколько получателей уведомлений по электронной почте о добавлении отзыва.
Особенности JEXTN Testimonial:
- 13 ВСТРОЕННЫх тем. Стилизованный дизайн под "оставить свой отзыв" и 3 типа модулей.
- Поддержка аватаров / фотографий.
- Поддержка видео-отзывов.
- Поддержка Аудио-отзывов.
- Поддерживает неограниченное количество категорий для подачи отзывов.
- Возможность показать имя авторов, URL, местоположение и т.д.
- Recaptcha для предотвращения спама.
- SEO Friendly URL, поддерживает sh404SEF.
- Отображение в характеристику страницы содержимого статьи.
- Поддержка 4 различных эффектов слайда в модулях.
- Выберите, нужно ли автоматически публиковать представления о новых характеристиках.
- Посмотреть/публиковать/редактировать/удалять все отзывы из бэкэнда.
- Поддержка языков: английский, шведский, французский, испанский, голландский, немецкий, арабский, испанский, норвежский, португальский, греческий, китайский и т.д. Русский перевод включен отдельной установкой!
- Выберите, будет ли добавлены отзывы у зарегистрированных пользователей.
- Разбивка: Выберите для отображения число отзывов на странице.
- Добавление неограниченного кол-во отзывов и авторов.
- Очень прост в настройке параметров. Настройте данные, которые вы хотите отобразить.
- Show / Hide варианты для Avatar и видео полей в настройках формы..
- Администратор может управлять спецификации этого модуля. Администратор будет получать уведомления по электронной почте, когда свидетельства добавляются пользователями.
- Поддержка браузеров. Firefox 3.x, Opera 9, IE 5 +, Safari, Firefox MAC, Safari MAC и т.д..
- Администратор может одобрить отзывы через электронную почту, не входя в панель. Администратор может добавить / изменить/ опубликовать / Редактировать / Удалить отзывы из панели администратора.
- Классифицикация видов модуля.
- Дополнительный модуль для отображения с использованием эффекта Fader.
- Показать размещенную дату и дату отзыва.
- Добавлена опция - Формат даты в настройках компонента и модулей. Добавлена дата выхода в поле формы и опции для редактирования
- Опубликовать дату в бэк-энде. Добавлено поле состояния для страницы формы Jextn Благодарственное.
In just a few steps, you will be collecting and publishing your testimonials or reviews. Beginners and pros alike will appreciate the wealth of flexible features refined over 4 years from user feedback and requests.
SEE HOW EASY IT IS TO GET STARTED WITH STRONG TESTIMONIALS
Premium features only available in Strong Testimonials — Paid version:
- Import reviews from: Facebook, Google My Business, Yelp, Zomato and WooCommerce
- With our dedicated 3-rd party importer, you can now automate importing, managing and displaying of your testimonials.
- Custom Testimonial Collection Form Fields
- The perfect example is with a car review website. Using the Custom Fields extension, you can gather detailed testimonials that include information such as car manufacturer, model, and horsepower.
- Multiple Testimonial Collection Forms
- You can now create multiple forms to collect testimonials from your website visitors and customers. You can easily create new forms to gather testimonials for different types of products on your website. There is no limit to the number of forms you can create or use.
- Schema.org Markup
- The extension that will help you get **** in your Google search results for your business.
- Advanced Views
- _ For example, one view to display your testimonials, another view for the testimonial submission form, another view for a slideshow widget._
- Properties
- You are not a fan of calling your product reviews testimonials? Then use this extension to replace the default text (testimonials) with another one such as reviews or ratings.
- Captcha anti-spam form Protection
- Protection for spam is something all websites need
- PRO templates
- Beautifully designed & pixel perfect templates, ready to use with to showcase your testimonials. Don’t loose clients with a poor design.
- Priority email support
- Support and updates for 12 months.
Стили
This plugin provides a few designs with only basic style options for background color and font color. Everything else will be inherited from your theme.
Some templates have light & dark versions and other options. If you want to customize things like fonts, margins and borders, you will need custom CSS.
Testimonial Submission Form
This plugin provides one form with custom fields. Customize the form by adding or removing fields and changing properties like the order, label, and placeholder.
Send custom notification emails to multiple admins.
Submit the form via Ajax for use with plugins like Popup Maker .
Displaying Testimonials
Everything happens in a View . Instead of learning multiple shortcodes with dozens of options, a View contains all the options in a simple, intuitive editor that no other testimonial plugin has.
Create unlimited views. For example, one view for a form, another for a static grid, another for a slideshow, and so on.
Display a view using a shortcode or the widget.
A variety of templates are included that work well in most themes.
For ultimate control and seamless integration, copy any template to your theme and customize it.
The template function will add a view to your custome theme templates:
Privacy and GDPR
By default, this plugin:
Try these plugins too
- Wider Admin Menu lets your admin menu b r e a t h e.
3rd party or external service disclaimer
The plugin connects to our website through an API call (https://strongtestimonials/wp-json/mt/v1/get-all-extensions) in order to request a list of available extensions.
IT DOES NOT SEND ANY DATA NOR DO WE COLLECT INFORMATION FROM THE REQUEST
Our privacy policy can be found at this URL https://strongtestimonials.com/privacy-policy/
Скриншоты
Установка
- Go to Plugins > Add New.
- Search for «strong testimonials».
- Click «Install Now».
- Download the zip file.
- Upload the zip file via Plugins > Add New > Upload.
Activate the plugin. Look for «Testimonials» in the admin menu.
Часто задаваемые вопросы
What are the shortcodes?— To display your testimonials as a list or a slideshow, or to display the form. The first step is to create a view which manages all the options in an easy-to-use (some call it fun!) editor.
— To display the number of testimonials you have. For example:
Read some of our testimonials!
— To display the average rating of all your testimonials. Includes stars!
Can I show more than one testimonial in the slider (i.e. a carousel)?
Yes. you can show 1, 2 or 3 at a time and you can scroll 1, 2 or 3 at a time.
Can I add testimonials from YouTube, Twitter, Instagram and Facebook? Can I change the fields on the form?
Yes. There is a custom fields editor to add or remove fields, change field details, and drag-and-drop to reorder them.
After the form has been submitted, can I redirect them to another page or display a custom message?
Can I set the status of the newly submitted testimonial?
Yes, either pending or published.
Can I reorder my testimonials by drag and drop?
Can I change the fields that appear below the testimonial?
Yes. In views, change these custom fields in a few clicks.
Can I display a large version of the featured image in a popup?
Yes. This requires a lightbox so if your theme does not include one, you will need a lightbox plugin.
Will it automatically use my existing testimonials?
No. If you already have testimonials in another plugin or theme, you will have to re-enter them. Why? Because every theme and plugin stores data differently.
Отзывы
Sorry but immediately uninstalled due to no captcha in the plugin by default. Anything with a form should have captcha. You can get it but you have to pay for it. I cant even test if I want to buy pro without captcha. Going to a different plugin.
I’m not a programmer and guilty of clicking on something wondering what it will do only to have contact support for help to undo! I can’t remember a time I have received such thorough, complete and understandable support. I would recommend this plugin just to experience the support if you need them, but on its own, the plugin is great too. I have three areas on the home page I attend to that I am able to have clients read testimonials. One of my favorites is the slider at the bottom of the page that gives a sampling of testimonials and offers the option to read more just by clicking the link. Very-very impressive!! THANK YOU SUPPORT FOR BEING THERE FOR ME!!
War eines der besten Plugins für Feedbacks. Leider kam irgendwer auf die bescheuerte Idee sämtliche Funktionen, Einstellungen etc. in die Pro-Variante zu packen. Dem Autor spenden oder zusätzliche Funktionen kaufen ist kein Problem. Aber absolut grundlegende Dinge aus einer Basis-Version zu nehmen ist...sorry... unter aller Sau. Und tschüss. 🙂
I have been a supporter of Appnitro Machform since the day I found their website. Their application makes things so simple, especially for a designer with little .php experience like myself. Their support, even after years of purchase is unrivaled in my 20+ years of online experience and I cannot recommend them too highly.
M achform is one of the best things that I ever did for my website. It organizes everything beautifully and makes it really easy to keep track of emails, or order forms. For only paying a one time fee you get more than just the software. I had a few questions through the installation process and Appnitro was able to get back to me with in 1 days time or less (even on weekends). I would recommend this software to anyone!
I ’ve been using MF for about 4 years… You guys have provided us a remarkable product and it has made things much easier and efficient for us all to gather information from our clients and customers in a highly elegant and customizable way. Besides that, you have patiently dealt with countless customers of your own with all our issues and demands and have delivered on maintaining your product/standing behind it. Your customer service is stellar and you have always been open to feedback, suggestions, criticisms and feature requests. Wow, you guys are truly set apart form other providers out there and we all have something to learn from you. Your work is truly inspiring. So,… if you haven’t heard it enough, I’ll say it for the rest of us who are too busy to say it themselves: thank you!
If I were on top, I’d vote you guys for small web-based company of the year, maybe of the decade!!
F unctional, affordable, simple web form software with really, really good support. Love what these guys are doing.
I am impressed with MachForm. The software creates great forms, very fast. I would recommend it over Wufoo or other online builders. I was especially impressed by how quickly tech support fixed an html email autoresponder for me. They responded within the same day, allowing me to finish my project on time, with a VERY satisfied client.
J ust want to pop a Feel-Good note out there to say I am MIGHTY impressed with this software! This is now my official go-to software for forms. Worth every penny.
We use it for registration, and then use the forward URL feature to send it to an ECWID -based (Which I also highly recommend) store for payment. Everything you could want was in there (and that you could want to customize) and making forms was too easy.
Good stuff. Kudos!
W e use an eclectic bunch of software to run our business, which is entirely online. Our key criteria are the software delivers 0) secure operation on Linux, 1) a professional experience for our clients, 2) integration with our other software, 3) integration with our design, 4) easy administration, 5) responsive support, and 6) business metrics and reporting. Appnitro’s MachForm rates highly on all of these criteria, and we’ve been pleased enough with its performance to recommend MachForm to others in search of excellent web form submission and results collection software.
S tunning forms in an instant! – It is a truly great product and produces amazing forms with so little effort. It really is as good as it looks – better in fact!
It’s SOOOOO super easy!
A clean interface and an easy way to setup web-based forms for your web site.
M achform has been one of the best tools for our website. For something so simple, you get so much in return. Highly Recommended.
Y our script deserves a ’10′ in my book. You created a fantastic script that does everything we wanted without the bloatware.
T he fitting was very easy. With Machform we could almost complete twice as many requests.
O verall, I found Machform (Yuniar) very conscientious and professional. This online form is the most advanced, easy to set up and simple I ever seen on the market so far.
You won’t be sorry when you buy this software! Highly recommended!
I have tried many, many form scripts, some I bought and some were free.
So I just wanted to let you know I love this software, it is VERY easy to use, works like a charm and is without a doubt the BEST form software I have come across!
I t is the perfect balance between ease of use and flexibility. We have been able to customise the input fields as much as necessary, and so far have come across nothing that was limiting. Your use of ajax makes form management a no-brainer, and the ability to export form entries makes client management an absolute
pleasure. Honestly, I couldn’t tell you a single thing about MachForm that we haven’t liked. Personally, my favourite feature is how tightly you’ve integrated drag-and-drop and form management. From one techie to another, this is a truly solid application.
Dincer Terzioglu, Account Manager
The Design Shed
I just wanted to thank you all for the quick turn around time. You people are people with integrity.
Once again, thank you very much.
Ted Siuta
L OVE IT LOVE IT LOVE IT!!! Thank you so much for creating such a wonderful tool. I was struggling trying to come up with a decent looking form and after spending just minutes with your product, I have a form that is incredibly useful, professional looking, and better than anything I could have done on my own. Thank you so much!
Erika Phillips
I purchased your form app and I am really impressed about how powerful and easy it is. I have over 5 years of PHP / MySQL development in web tv broadcasting and in this business time is money !
This app is worth the last cent I spent!
I take great pleasure in writing this note of appreciation. Our long search for a quality developer of forms who can visualize our dreams and make it come true, came to an end in the form of Appnitro – MachForm.
We Would like to place on record our profound gratitude & sincere thanks for the excellent service rendered to us during the pre-sales and after sales support with the highest sense of Professionalism. The Conceptual skills, step by step systematic approach, attention to details & precise documentation, meticulous planning & implementation, all handed out with kindness are the Hallmark of their achievement & Key objectives towards total customer satisfaction.
I would also like to take this opportunity to thank Yuniar and every member of his esteemed Organization.
T he support on this product has been EXCEPTIONAL! Really.
Note to anyone considering this product: Take comfort in that fact that this product works great and that this support group and forum will help you get up and running in no time. Really. So rest assured that this is a good purchase.
Arron Diaz
F irst rate product! Purchased, downloaded, installed, created my first extensive form, entered data and exported to excel in 36 minutes flat. And I’m no expert at installing software on a web server!
In less than another hour, I have the form integrated into my Joomla site. Hooray!
Kim Ball
M achForm was the best purchase I’ve ever made for my website. It extremely simple to use, and makes keeping in contact with my customers quick and easy – and in times like these where social media is king, that’s exceptionally important to staying in business. However, the very best thing about MachForm has been the customer service. I had some issues early on trying to do something with my forms that wasn’t normally done. Instead of telling me, ‘Sorry, we don’t do that,” they actually took the time to write code in order to solve my problem! Then they walked me through the step-by-step process of installing it into the backend of my website!! I have never had such a wonderful, personal, friendly, FANTASTIC customer service experience. MachForm will have my business – and that of my website owning friends and family – for life.
Nicole Wright, Owner
Facebook for Your Business
W ow-if you are interested in software that allows you to create a variety of forms for on-line use, than Machform is your answer. I’m swamped with new business start up but had to take 2 minutes to give a shout out to Yuniar’s incredible tech support! Any time i have encountered a problem with being able to use my forms he has been right on top of not just diagnosing my problem but also fixing settings so the problem was fixed with incredible speed! I can’t tell you how happy i am to have found this diamond in the ruff!
M achform has exceeded our expectations from day one. The very first time I used it we got over 4000 responses which led to a number of new coaching relationships. We wondered what had taken us so long to start using surveys. Best of all, Machform is easy to use, feature rich and–importantly–makes it easy for our customers to respond.
Scot McKay
X & Y Communications
I can’t tell you how happy I am with the MachForm product. We loved V. 2 and V. 3 is even better.
We’re a web design firm and often need to get scripts on our clients’ behalf. Believe me, there is a lot of poor quality product out there. That’s why it’s so great to have discovered MachForm. It’s well built, easy to use, powerful, and easy to customize. It’s very clear to me that your programmers take a lot of pride in what they do. It shows!
Keep up the great work!
M achForm is hands down the best online form software! Trust me, I have researched a lot of other form services online until I came across MachForm. Most services host the contact data on their servers which I do not very much approve of and also paying monthly subscription is not my thing. Finally I found MachForm and it has been a sheer blessing. Its robust, powerful, feature rich, elegant and most importantly very user-friendly and simple to use. It has an auto-responder system which I simply love and you can customise the message to look very professional. Thank you guys for such a fabulous product and at a price that’s not only affordable but completely justified for the quality of service you get in return! I wholeheartedly endorse and recommend MachForm
I wanted to say how above and beyond the support team at at Appnitro software has gone to help get my Machform forms on my website up and running. As a photographer, a booking form is very important, and while I can take a great photo, I am not great at the computer end of things. The team at Appnitro lead me through every step and even helped fix my personal mistakes in order to get it running perfectly the way I needed it.
My highest recommendation and appreciation for their services!
I f you’re like me, it’s often you grow somewhat disgruntled with software after discovering missing functionality, ineffective support and poor implementation.
To my delight, MachForm is nothing of the sort but continues to surprise and impress long after you license it!
MachForm is simply in a class of its own!
T o all at MachForm and Appnitro Software,
I spent some 20 years in the IT Consulting field and in that time I have discovered that it is rare to find a group that produce a fantastic product such as MachForms, and also back it up with such OUTSTANDING support!
Your product has literally cut down our Form Design costs by DAYS PER EACH FORM that we have to design, and implementation into our site could not be simpler! Your guidance and assistance is also OUTSTANDING as our forms have several unique features that go way beyond the requirements of a static form and MachForms easily meets those challenges!
Thank You for making our lives here so much easier with such a great product!
I just wanted to thank you for such a quick reply with a working solution to my issue that is now resolved. I am very grateful.
I’ve got to say, I am so pleased that I chose Mackform over all of the other similar products on the market because yours is definitely the best product that I have seen and I done a lot of research before I made my final purchase. No other form building product offers so many standard features at an affordable one-time fee like Machform. Your closest competitor, Wufoo, charges almost 6 times as much for a comparative product and even that’s only for one year.
Once again, thank you for an incredible product.
Y our programmers and staff and nothing less than genius. I am serious when I say that. MachForm is not just a great program, it’s a work of art. We bought several licenses for various projects.
Thanks for the affordable price, great support and awesome forums.
I’ve been into computers since the days of the VIC20 and the mastery of MachForm just blows me away. A warm thank you for all your work, I wish you continued success and great holidays.
Тестимониал
(testimonial
) - маркетинговый прием при продвижении товара и(или) услуги, основанный на активном использовании чужого положительного мнения об объекте маркетинга.
Термин тестимониал происходит от английского testimonial - свидетельство.
Цель тестимониал – популяризация товаров и услуг, увеличение их продаж, создания положительного имиджа у предмета маркетинга.
Виды тестимониал:
- рекомендательное письмо;
- авторская хвалебная характеристика, отзыв потребителя;
- прямая реклама известным человеком - потребителем, который дает товару положительную оценку;
- использование образа известного человека в непрямой рекламе.
Суть тестимониал – уважаемый персонаж или обычный потребитель рассказывает о своем личном положительном опыте использования товара. Тестимониал часто представляет собой использование оплаченных позитивных мнений и заявлений лидеров мнения, авторитетных для определенных целевых аудиторий, популярных лиц, звезд эстрады и спорта, политиков и других знаменитостей.
Применение тестимониал . Этот инструмент маркетинга применяется для популяризации товаров, при выборе которых люди руководствуются советами. Сегодня «добросовестный» тестимониал практически заполонил отечественную рекламу товаров FMCG, продуктов питания, банковских услуг. Помимо этого тестимониал применяется для популяризации сложных услуг и товаров, когда сложная тема раскрывается, как бы от частного лица, языком, доступным для массового потребителя.
Тестимониал стал активным инструментом маркетинга с наступлением эры социального маркетинга (Маркетинг 3,0 по Ф. Котлету).
Помимо сферы массового потребления, тестимониал активно применяется в b2b-сегменте. В этом случае, компания распространяет хвалебные отзывы о своей деятельности, продуктах или услугах, полученные от клиентов или партнеров / аффилиатов.
Тестимониал в интернет-маркетинге.
Тестимониал применяется как в оф-лайн маркетинге, так и в интернет-маркетинге. В этом случае, тестимониал существует под видом сообщений в форумах, чатах, социальных сетях, блогах и т.п.
Активность использования тестимониал послужила причиной формулирования принципов новой «технологии управления виртуальными потребителями» (Management of Virtual Consumers, МVC)
Что отличает обычную коммуникацию от тестимониал-коммуникации? Главная цель тестимониал сайта, брошюры, презентации - показать людям, что:
- они не первые, кто воспользуется услугами и(или) товарами компании;
- что они пришли сюда не зря, и здесь их не обманут;
- использовать сложный продукт или воспользоваться сложной услугой просто;
- тема может быть освещена не профессионалом, простым и доступным языком.
Принципы тестимониал-коммуникации .
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